Localized neighborhood research that focuses on what homeowners want.

We focus on ideas, preferences, habits and life's changes that shape a homeowner's decision to sell their home.

  • Feature demand and preference research
  • Buying and selling behavior insights
  • Clear summaries built for decision-making

What we study

Home features and floorplans

kitchens, baths, garages, layouts, energy features, maintenance concerns

Neighborhood and location preferences

commute, schools, amenities, price sensitivity, subdivision reputation

Buying and selling behavior

timing, drivers, dealbreakers, renovation priorities, budget tradeoffs

How our research works

Survey
Analyze
Report

Why it works

Area data, county data, city data and even zip code data fail to give homeowners the information they need to make informed decisions on which real estate agent they need to sell their home. We provide elite real estate professionals with important information about each home and their neighborhood so they can position the home to sell for the maximum price in the minimum time.